Maxeda is there "For the Makers". But what moves the maker? What do they actually need? Maxeda asked itself how they could make their digital strategy more in line with the wishes of the customer.
Innovation processes such as omni-channel, AR, Phygital, component-based solutions, migration processes, CRO and Hyper-personalization have led to a single user-centered e-commerce environment where everything revolves around convenience for the consumer.
The Praxis App was named Most Popular App in the E-commerce & Retail category during the Website of the Year election. Nearly half a million Dutch people cast their votes and rated apps and websites on content, navigation, design and recommendation intent. The Praxis App emerged as the winner by a convincing majority.
Since its launch in 2019, the app has grown into an indispensable aid for DIY enthusiasts. With an average rating of 4.5 stars in the app stores and a permanent place in the top 15 of shopping apps, the app has become an indispensable part of the toolbox of Praxis customers.
With the AR Floor Calculator within the Praxis app, the mobile device turns into a tape measure of e-commerce superpowers. As a consumer, you can calculate and buy the right amount in one seamless experience. The goal was to make DIY projects more interactive and efficient.